I am passionate about identifying what makes you distinctly special and tailoring your marketing so you are comfortable and confident to implement.
From corporate marketeer to entrepreneur, being a business owner was never the plan
Being a small business owner is tough, you wear many hats every day and it can be soul destroying when you do not get the results you dream of. Exactly the reason why I am so passionate to show you there is a way to create demand for what you do so customers approach you to buy. And most importantly, tailored to you and your business (no cookie cutters or one size fits all here).
From no start up investment or experience of running a small business, to being a successful owner today and also the founder and creator of the ‘Be In Demand’ method, a platform supporting local small business owners going from best kept secret to fiercely in demand. And it is a pleasure to show you how, using proven processes, tools and techniques from working with big brands for over 25 years, you can achieve small business success using big brand thinking.
I am passionate about showing you how you can find success by tailoring your marketing so you are comfortable and confident to implement.
Ah My Hero
Ah first meet my hero, my grandad who taught me 3 things which I still live by today. I remember he would put on his three piece suit and pork pie hat every day and go off to the bookies (to meet his friends, of course). But he would always be back after school where he would sit with me at the big rickety old oak dining table, while I did my homework. And he would remind me of 3 things that were most important: 1. treat every day as a gift, 2. laugh until it hurts and 3. do what you love to do. These became my 3 mantras and who knew how important they would become.
Fast forward and I ended up with an economics degree, which traditionally results in banking or accountancy, I know how thrilling was that prospect. Well who knew, because turns out quite thrilling. I worked for major banks, focusing on working with their big brand clients. I could be with Asda one day, Selfridges the next, then Marriott, Peugeot and Harvey Nichols. So turned out, I loved working in corporate marketing.
My training ground
How often do you have a career where you build amazing teams, work with fabulous big brands and the best creative agencies. Then one day I found myself with a big fancy title, Managing Director, and the constant three hour committee meetings that went with it.
So much to the shock of everyone around me, I walked away and guess what, set up my own small business.
And how amazing that those 25 years in corporate marketing with all those big brands was the training ground for what I do today. Because I use all the proven processes, tools and techniques I used with those big brands to help small businesses grow now.
My mission is clear
So with no experience of ever running a small business and no start up investment to building a successful entrepreneur where customers approach me to work with them. Because I use all the proven processes, tools and techniques I used with those big brands to help small businesses grow now.
To create demand for what you do so customers approach you. And the reason I use a pink flamingo as my icon….to show you how you can stand out in a flock of grey pigeons too. To stand in your own lane because you stand out.